Overview
Explore Oak Ridge serves as the city’s convention & visitor’s bureau, championing the “Secret City” as a scientific powerhouse and unforgettable tourist destination. Its primary purpose is to boost the local economy by attracting tourists, conventions and group business/events to the city. Oak Ridge has five historic, educational museums and is also one of the nation’s premier competitive rowing destinations. The city’s outdoors scene attracts visitors from all over the southeast to hike and bike its more than 85 miles of trails and greenways. Oak Ridge continues to grow with significant scientific achievements, improvements to the city, continued retail development, and plans for a wide variety of restaurants. Piper Communications was brought on to generate and increase media coverage for events in Oak Ridge and position the city as a prime tourist destination.
Solution
Piper Communications provides media and public relations support for Explore Oak Ridge, including crafting strategic messaging materials (press releases, media advisories and media kits), scheduling media interviews for Explore Oak Ridge representatives and event organizers, and facilitating on-site media engagement of major events throughout the city.
Results
- 1,236+ Media coverage placements
- 5.51B+ Media coverage views
- 9 years generating media coverage of events in Oak Ridge