Overview
Trillium Renewable Chemicals raised $13 million in Series B financing to support Project Falcon, the world’s first demonstration plant for 100% bio-based acrylonitrile. The milestone marked Trillium’s transition from pilot-scale validation toward industrial production and commercial deployment.
Solution
Piper Communications developed and executed a targeted public relations and social media campaign, including press release development and distribution, exclusive and broader media pitching, interview coordination, graphic creation, social media content and management, and comprehensive coverage tracking. Outreach targeted business, investment, climate technology, chemical, plastics, composites, and advanced materials media.
Results
- 43 pieces of earned media coverage
- 21.6M audience
- 115,00 estimated views
- 2 executive interviews
- 1 exclusive feature in Heatmap News
- Coverage in Axios, Newsweek, Chemical & Engineering News, Aviation Week, Chemical Week, Plastics Today, and other leading outlets.