Overview.
Wärtsilä is pioneering the adoption of hydrogen and, together with their customer WEC Energy Group, has successfully completed hydrogen blend tests on an unmodified engine. This is the first time a test at this scale has been carried out worldwide, making Wärtsilä 50SG the largest grid-connected balancing engine to operate on a hydrogen blend.
Solution.
Piper Communications launched a multi-faceted public relations, media, and marketing campaign. This included embargo media pitching, drafting and distributing press releases, interview prep and management, organic social media content, paid social media ads, opinion article drafting and placement, marketing content and graphic design work, podcast guest appearances and video interviews, conference speaking engagements, and industry award entries.
Results.
- 41 earned pieces of media coverage
- 1 Utility Dive feature article & embargo interview
- 4 podcast guest appearances
- 1 POWER Magazine Top Power Plant Award
- 18 social media posts on six accounts
- 25,000+ impressions from social media posts