Overview
Wärtsilä is a global leader in innovative technologies and complete lifecycle solutions for the marine and energy markets. Wärtsilä Energy helps customers accelerate their decarbonization journeys through market-leading technologies and power system modeling expertise, including decarbonization services, future-fuel-enabled balancing power plants, hybrid solutions, energy storage, and optimization technology. Piper Communications was brought on to establish Wärtsilä as a subject matter expert on the transition to decarbonized, flexible energy systems.
Solution
Piper Communications supports Wärtsilä Americas energy marketing team through media and public relations support, developing strategic messaging materials (whitepapers, factsheets, etc), managing Wärtsilä’s sponsorships and speaking engagements at conferences, drafting and submitting industry award submissions, and supporting Wärtsilä executives with media training and LinkedIn engagement.
Results
- 140+ web articles
- 10+ guest columns
- 90% increase in web traffic
- 250+ earned media placements
- 1,364+ media coverage placements
- 6M media coverage views