Elevate the knowledge of the foodservice distribution industry to inform policy, engage members and attract talent, utilizing a targeted approach to public relations that includes messaging, earned media and member education.
IFDA is the premier trade association for the foodservice distribution industry. IFDA contributes to the growth, development, and success of the foodservice distribution industry through their outstanding advocacy, events, research, and education.
IFDA Members are problem solvers and supply chain experts who work tirelessly behind-the-scenes to deliver food safely and efficiently to every corner of America. IFDA’s membership spans the breadth of the industry to include broadline, systems, convenience, and specialty foodservice distributors that supply food and related products to restaurants, schools, colleges and universities, hospitals and care facilities, hotels and resorts, and other foodservice operations.
Piper Communications drafts news releases, op-eds and media alerts that drive news coverage and react to legislative decisions at the state and federal level. We also advise on communication strategy for IFDA’s major initiatives with the overall goal to expand and amplify earned media coverage in trade publications and traditional media outlets.
- Earned media at outlets including The New York Times, CNBC, Fox Business, The Hill, POLITICO, Yahoo! Finance, MartketWatch, Los Angeles Business Journal and numerous trade publications, among others
- Led media outreach on IFDA’s support of the DRIVE-Safe Act, which modernizes federal law to empower the trucking industry to hire the next generation of truck drivers
- Amplified IFDA’s messaging in reaction to the COVID-19 pandemic, particularly regarding federal support for IFDA members, small businesses and restaurants