Increase the visibility of Three Roots Capital’s mission, partnerships and projects in the greater East Tennessee region.


Three Roots Capital (3Roots) is an innovative finance company that provides loans and equity investments to small businesses and real estate projects in Tennessee and Appalachia. 3Roots was established to address the chronic need for investment capital in central and southern Appalachia. 3Roots supports small businesses, entrepreneurs, real estate projects, and communities in economically challenged areas throughout the region. 3Roots is certified by the U.S. Department of the Treasury as a Community Development Financial Institution (CDFI) and as a Community Development Entity (CDE). 


Piper Communications drafts and posts project and partner-focused feature stories for quarterly newsletters, manages social media presence, secures earned media coverage, writes press releases, provides event support and creates and designs print and digital assets.


  • 2%+ new follower growth rate: Grew LinkedIn and Twitter following from 117 followers to 425+ in a little over two years
  • Drafted 30+ press releases, quarterly newsletter articles, and factsheets

By the numbers

  • 3+ Years of quarterly newsletter stories
  • 425+ Social media followers
  • 1 Five-Year Impact Report