Increase the visibility of the Path to 100% initiative and establish Wärtsilä as a subject matter expert on the transition to decarbonized, flexible energy systems.


Wärtsilä is a global leader in innovative technologies and complete lifecycle solutions for the marine and energy markets. Wärtsilä Energy helps customers accelerate their decarbonisation journeys through market-leading technologies and power system modeling expertise, including decarbonisation services, future-fuel enabled balancing power plants, hybrid solutions, energy storage, and optimisation technology. 


Piper Communications supports Wartsila’s Americas energy marketing team by leading media efforts, developing strategic messaging (whitepapers, factsheets, graphics, etc), managing Wartsila’s events and memberships, and supporting Wärtsilä executives with media training and by creating thought leadership posts for their LinkedIn pages.  

Piper Communications also developed key messaging for Wartsila’s initiative to champion the transition to renewables, the Path to 100%. Our team coordinated and executed events, social media, the Path to 100% website and articles to promote the Path to 100% Community of Experts and Wärtsilä thought leaders.


  • Redesigned Path to 100% website
  • 140+ web articles
  • 10+ guest columns
  • 90% increase in web traffic 
  • 250+ earned media placements
  • Promotion of Path to 100% research through media interviews, policy maker interactions, events and online resources

By the numbers

  • 1,364+ Media coverage placements
  • 4.6M Media coverage views